Starbucks is rolling out reusable cups in its stores across the US and Canada in a bid to cut down on the amount of post-consumer waste going to landfill.
The plastic cup resembles its standard paper cups and will take a tall or grande beverage.
The move follows a pilot in 600 stores across the Pacific North-West in recent months.
The Seattle-based coffee giant has set the target to serve 5% of beverages made in its stores in personal tumblers by 2015. In 2011, 1.9% - around 34.1 million beverages - were served in personal tumblers in its US, Canada, UK and Ireland owned stores, saving more than 680 tonnes of paper from landfill.
The company abandoned its previous 2015 target for 25% of drinks to be served in personal cups brought in by customers or its “for here” serveware in stores.